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Made in Brisbane, for the people who give and get logo feedback.

Logo feedback usually lives in screenshots, group chats and “can you make it pop?” Roundfy puts every version on one timeline, so everyone sees what changed, and why.

Why it exists

A logo is rarely finished in one go. It goes through rounds: a first idea, a few tweaks, a comment from someone who joined late, a version nobody remembers approving. When that trail is scattered across inboxes, designers lose credit and clients lose confidence. Roundfy keeps the trail in one place: versions in order, comments pinned to the exact spot they are about, and a clear sign-off at the end.

Where it started

It began as a simple timeline for showing how a university student society’s logo had changed over the years. People liked seeing the history, and they wanted to comment on it, so it grew into a tool for designers, in-house marketing teams and clubs.

Who builds it

Roundfy is built and run by Mahdi Sarikhanifard, an interactive-device and kiosk developer in Brisbane. It is a small independent product, so a real person reads every message, and the Help button on every page goes straight to that person.

How we treat people

About the patterns

You may spot faint geometric patterns around this site. They are original drawings that mix two things we love: Persian tile geometry (the eight-pointed star) and Australian wattle. In the footer, the Southern Cross is drawn with eight-pointed stars. We kept them quiet on purpose, and we deliberately did not imitate Aboriginal or Torres Strait Islander art, which belongs to its communities.

Acknowledgement of Country

Roundfy is made in Meanjin (Brisbane), on Turrbal and Yuggera Country. We acknowledge the Traditional Custodians of the lands across Australia where our customers live and work, and pay our respects to Elders past and present.